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Uber Leverages AI to Enhance Customer Service

Pivot 5: 5 stories. 5 minutes a day. 5 days a week.

1. Uber Leverages AI to Enhance Customer Service

Uber Technologies Inc. is developing a chatbot powered by AI to improve its app's customer service. This initiative aligns with the trend of companies using language tools to automate tasks and enhance customer experience. Uber's CEO, Dara Khosrowshahi, confirmed this development, highlighting the company's history of utilizing AI and machine learning systems.

This move mirrors efforts by Uber's competitors, DoorDash Inc. and Instacart Inc., who are also developing their own chatbot systems. These systems aim to streamline ordering processes and provide customers with food options, enhancing the overall user experience.

Despite a recent decrease in share value, Uber remains focused on enhancing its customer service and user experience through the integration of AI-powered technologies like the upcoming chatbot. This development demonstrates Uber's commitment to leveraging advanced technologies to drive growth in the competitive ride-hailing and delivery industry.

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2. Alibaba Open-Sources AI Model Tongyi Qianwen

Alibaba recently announced its decision to open-source its AI model, Tongyi Qianwen, to third-party developers. This move is aimed at increasing the use of its product and establishing a leading role in technology, potentially challenging U.S. tech giants Meta and OpenAI.

Tongyi Qianwen, a LLM, allows AI content generation in English and Chinese. Alibaba will be open-sourcing the seven-billion-parameter model, Qwen-7B, and a version designed for conversational apps, Qwen-7B-Chat. This will enable researchers, academics, and companies globally to create their own generative AI apps without needing to train their own systems, saving time and expense.

The move comes as Alibaba seeks to boost its cloud computing division through investments in AI, targeting cloud computing as a critical future area for profitability and growth. While Alibaba might not earn licensing fees from open-sourcing its technology, the distribution will help the company get more users for its AI model.

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3. CEO Announces Amazon's Total Investment in Generative AI across All Teams

During Amazon's Q2 2023 earnings call, CEO Andy Jassy highlighted the company's extensive use of generative AI across all its businesses. Jassy emphasized that AI is integral to every customer experience and is a significant focus for the company.

The initiatives span various businesses, including AWS, advertising, and entertainment, aiming to streamline operations and enhance customer experiences. Jassy hinted at potential improvements for Alexa, possibly powered by an improved LLM, which could be announced at Amazon's upcoming devices event on September 20th.

Amazon's emphasis on AI is mirrored by other tech giants, including Apple, Alphabet, and Meta. These companies are also integrating AI and machine learning into their products. For instance, Alphabet CEO Sundar Pichai referred to Google's new Search Generative Experience as "the next major evolution in search," while Meta CEO Mark Zuckerberg discussed the company's new products built using its LLaMA LLM.

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4. Tinder Tests AI Photo Selection Feature

Tinder is currently testing an AI photo selection feature that selects the best five photos from a user's album for their dating profile. The feature aims to eliminate the struggle of finding pictures and help build a profile that accurately represents users. Match Group CEO Bernard Kim stated that AI has inspired their product people to create new experiences and solve key dating pain points.

The company is also testing other AI features to improve user experience and relevancy. For instance, Tinder is developing a new capability that leverages AI to "surface the right content to the right people," as stated in the company's letter to shareholders.

However, Match Group is cautious about its approach to AI dating, considering authenticity, ethical, and privacy concerns. Kim emphasized the need for thoughtfulness in their approach to AI, acknowledging the potential misuse of generative AI tools by catfishers looking to harass and deceive others online.

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5. A Harrowing Tale of a Faked Kidnap

A recent incident revealed the misuse of AI by scammers to mimic a 15-year-old girl's voice, faking her kidnap and demanding a ransom from her mother. The mother, in a state of panic, was ready to comply with the kidnapper's demands.

The scam was exposed when a bystander, who had called 911, informed the mother that it was an AI scam. The police have reported a surge in such cases. Despite the revelation, the mother struggled to accept the truth due to the uncanny resemblance of the AI-generated voice to her daughter's.

This incident highlights the potential dangers of AI technology when misused and underscores the need for protective measures against such misuse. The mother, still reeling from the trauma, expressed her concerns about how AI can be used to harm children and her determination to protect her family and others from similar incidents.

Read the full story here (Paywalled content summarized by Pivot 5)

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