Perplexity’s Upcoming Browser Will Track Every User Action to Power Hyper-Targeted Ads

Pivot 5: 5 headlines. 5 minutes. 5 days a week.

1. Perplexity’s Upcoming Browser Will Track Every User Action to Power Hyper-Targeted Ads

• Perplexity’s CEO revealed that its forthcoming browser will monitor all user activity to fuel a hyper-personalized advertising model. The browser’s revenue strategy moves beyond search ads to full behavioral data harvesting.

• Browsing behavior itself is becoming the new frontier of monetization, shifting the battleground from queries to comprehensive user surveillance. Competing platforms will face pressure to match or counter this depth of data capture.

• Perplexity isn’t just building a search alternative—it’s constructing a behavioral advertising engine.

Read the full story here

2. UAE To Use AI to Draft National Laws

• The United Arab Emirates announced that it is deploying AI systems to help draft national laws and regulations, aiming to accelerate and modernize its legislative process. Officials positioned the move as a way to increase efficiency while maintaining government oversight.

• This represents a pivotal shift where governments are not just regulating AI—they are starting to govern through AI. Legislative systems themselves are beginning to automate, raising new questions about transparency, accountability, and bias.

• In the UAE, AI isn’t just a tech sector issue—it’s becoming an operational layer of governance.

Read the full story here

3. Adobe Upgrades Firefly with Faster, More Photorealistic Models for Enterprise Content Creation

• Adobe unveiled major upgrades to its Firefly platform, featuring faster image generation, enhanced photorealism, and a redesigned web app optimized for professional use. New models are built for enterprise needs, including clear commercial licensing.

• The AI creative tools arms race is intensifying, with Adobe pushing speed, quality, and commercial reliability as its edge. Businesses are being offered tools that collapse the gap between creative intent and professional-grade output.

• Firefly isn’t chasing novelty—it’s weaponizing AI for scalable, enterprise-grade content creation.

Read the full story here

4. AI Now Helps Write Ethics Exam Questions for Future Lawyers

• The National Conference of Bar Examiners announced that it used artificial intelligence to help draft new questions for the Multistate Professional Responsibility Examination (MPRE), including ones related to AI ethics. The California State Bar requires passing this exam for legal licensure.

• AI is quietly entering the machinery of professional credentialing, not just as a subject of study but as a tool shaping future standards. Institutions are beginning to trust AI to contribute to defining professional ethics itself.

• In law, AI isn’t just an ethical topic—it’s becoming part of how ethical standards are created.

Read the full story here

5. Gemini Outperforms Claude in Pokémon Strategy Benchmarks Focused on Dynamic Reasoning

• A recent benchmark test found Google's Gemini model outperforming Anthropic’s Claude in Pokémon-based reasoning tasks requiring strategic planning and adaptability. Gemini demonstrated stronger multi-step decision-making in evolving scenarios.

• AI competition is moving from simple task accuracy to mastery of dynamic, strategic thinking under changing conditions. Creative, adaptive reasoning is becoming the core differentiator between top-tier models.

• Gemini’s edge isn’t static knowledge—it’s dynamic, scenario-driven intelligence.

Read the full story here