Google launches its first AI-powered search ad features

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1. Google launches its first AI-powered search ad features

Google has launched its first AI-powered search ad feature, integrating Gemini's first integration. The chatbot-style 'conversational experience' combines advertisers' expertise with Google AI, generating relevant content for creative and performance assets like images, headlines, descriptions, and keywords.

The feature is fully rolled out to advertisers in the US and UK, with a global roll-out expected in the coming weeks. Advertisers retain full control over which assets are deployed and can iterate or refine the content through the chat function. The feature is designed to help both small and large businesses scale creative campaigns more efficiently.

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2. MIT and Google Researchers Propose Health-LLM

MIT and Google researchers have developed Health-LLM, a framework designed to adapt LLMs for health prediction tasks using wearable sensor data. The framework evaluates eight state-of-the-art LLMs, including GPT-3.5 and GPT-4, and selects thirteen health prediction tasks across five domains.

The Health-Alpaca model, a fine-tuned version of the Alpaca model, achieved the best results in five out of thirteen tasks, highlighting the importance of context in enhancing model performance. This research opens up new possibilities for applying advanced healthcare analytics in a more accessible and scalable manner.

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3. EU wants to upgrade its supercomputers to support generative AI startups

The (EU is introducing a package of support measures to boost homegrown AI startups and scale-ups. The "AI innovation package" aims to extend support for growing Europe's AI ecosystem, including high-performance computing infrastructure for training models and access to necessary skills and talent. The EU's digital chief, Margrethe Vestager, has announced the launch of AI Factories, which will serve as a one-stop shop for Europe's AI start-ups, enabling them to develop advanced AI models and industrial applications.

The EU is introducing a support package for AI app makers to complement the AI Act, which aims to boost adoption by fostering user trust. The EU is also establishing a new public body called the AI Office to enforce the Act on general purpose AIs.

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4. Etsy launches ‘Gift Mode,’ a new AI-powered feature that generates 200+ gift guides

Etsy has launched "Gift Mode," an AI-powered feature that matches users with tailored gift ideas based on specific preferences. The feature generates gift guides inspired by users' choices, pulling options from over 100 million items on the platform. Etsy hopes Gift Mode will relieve stress associated with gift shopping, as 71% of respondents felt anxious when shopping for gifts in the past year.

The feature leverages machine learning, human curation, and OpenAI's GPT-4 to create a dedicated shopping experience for gifters. Etsy plans to continue investing in the gifting space and enhance Gift Mode's capabilities over time.

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5. Joe Biden’s big AI science project gets pledges from Microsoft, Nvidia and others

The National Science Foundation and other agencies are partnering with artificial intelligence developers to launch a pilot program called the National Artificial Intelligence Research Resource (NAIRR) to democratize access to AI research. NAIRR provides access to AI models, computing power, datasets, software, and training for US-based AI researchers.

The program aims to ensure the US remains the leading AI innovation hub globally, with Microsoft and Nvidia contributing to the initiative. The NAIRR pilot will focus on four areas: enabling access to diverse AI resources, ensuring security and privacy, facilitating interoperability between AI platforms, and educating communities.

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