Adobe's AI innovations: from dresses to audio

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1. Adobe's AI innovations: from dresses to audio

A variety of AI-powered prototype tools were showcased at Adobe's annual Max conference, highlighting the company's innovative trajectory. Notable mentions include Project Stardust, an "object-aware editing engine" that identifies objects in photos for easy manipulation, and Project Primrose, an interactive dress demonstrating "flexible textile displays." Another standout, Project Dub Dub Dub, offers automatic voice translation while retaining the original speaker's voice, potentially revolutionizing audio content translation.

While not every showcased tool may make it to Adobe's product lineup, these previews offer a glimpse into the future of creative technology. From enhancing image editing to introducing interactive fashion, Adobe continues to push the boundaries of what's possible with AI.

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2. Square unveils AI-driven website and menu tools

Square has announced a suite of ten generative AI capabilities aimed at enhancing customer content creation, onboarding, and setup. Among these features is the "Menu Generator," designed to assist restaurants in creating comprehensive menus on Square within minutes. This tool, while leveraging third-party generative AI models like OpenAI's GPT series, ensures that the generated content undergoes human review, allowing businesses to make necessary edits before finalizing their menus.

Another notable feature is Square's website copy generator, which crafts headlines and even entire blog posts based on brief text prompts. Saumil Mehta, Square’s head of point of sale, emphasized that these innovations position Square "at the forefront of technology," highlighting its ambition to lead in the AI application domain.

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3. Jasper's AI Copilot: Redefining marketing strategies

Following a period of restructuring, Jasper has unveiled its innovative "end-to-end AI copilot for better marketing outcomes. The platform's new features are revolutionizing the marketing landscape, offering performance analytics to fine-tune content, a company intelligence hub ensuring alignment with brand strategies, and tools to expedite campaign review cycles.

Jasper's AI copilot is designed to streamline the marketing process. The copilot can generate tailored content for each channel, schedule, distribute, and monitor the entire campaign. The integration of performance analytics further enhances the platform, enabling users to showcase the tangible business impact of their campaigns.

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4. NVIDIA extends TensorRT-LLM to Windows PCs

NVIDIA has expanded its open-source TensorRT-LLM library, previously exclusive to data centers, to Windows. NVIDIA asserts that LLMs, when paired with NVIDIA GeForce RTX GPUs, can function up to four times faster. This enhancement is pivotal for intricate LLM applications, such as writing and coding assistants, offering users a swifter and more efficient selection of auto-complete results.

Alongside the TensorRT-LLM unveiling, NVIDIA introduced new features in its latest GeForce driver update. This includes an upgraded RTX Video Super Resolution feature and TensorRT AI acceleration for Stable Diffusion Web UI, emphasizing NVIDIA's dedication to persistent AI-driven advancements.

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5. Microsoft's solution for safer AI-generated content

Microsoft has rolled out Azure AI Content Safety, an AI-driven platform aimed at fostering safer online environments. This tool uses advanced language and vision models to identify and flag inappropriate content, addressing concerns about the unchecked spread of AI-generated material. While AI's capabilities have been harnessed by many organizations, concerns about its accuracy and safety persist among users.

Azure AI Content Safety empowers businesses to exert more control over content, ensuring alignment with their core values. Initially part of Azure OpenAI Service, it now stands alone, compatible with open-source models and other company models. This move underscores Microsoft's commitment to equipping businesses with tools to deploy AI responsibly.

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